Webinar -  Using APIs to Extend Your Business Reach

Join Alistair Farquharson, Chief Technology Officer of SOA Software as he shows how businesses are harnessing the power of APIs to reach new customers and markets. Alistair will walk the audience through the growth and evolution of the API, why effective API management us important, how the game changes when companies expose business applications to the outside world.

  • A brief history of the API
  • How to use APIs to make money, save money, build brand
  • “Appification” and the innovation model of the open API
  • API management nuts and bolts, and best practices
  • Why Community is so important
  • Some great examples of companies doing it right

Listen to the Recorded webinar here.