SOA Software Shares Formula for Success in Enterprise API Management at Cloud Expo

APIs are the new way to share information and reach new markets

Los Angeles, CA. – June 6, 2012 –SOA Software, a leading provider of SOA governance, cloud and enterprise API management products, will share innovative strategies for driving business growth through the use of APIs at Cloud Expo in New York, June 12-13, the company announced today.

Enterprises are increasingly making business applications available as APIs in order to drive business growth and expose new revenue and partnership opportunities. As a result APIs are reshaping the business landscape as dramatically as the rush to create an Internet presence with a web site did in the late 1990’s. APIs are becoming the primary way that businesses interact with their customers, reach new markets, and provide the global app development community with the tools to deliver business capabilities to customers.

Corey Scobie, Vice President of Technology at SOA Software and a recognized industry expert in enterprise API management, will be presenting at Cloud Expo and at the Cloud Computing Boot Camp with a featured session  titled “Using APIs to Extend Your Business Reach” as well as two other sessions about API management. Cloud Expo, presented by SYS-CON each year in California, New York, Prague, Tokyo, and Hong Kong, is the world’s leading Cloud event. Now in its fifth year, Cloud Expo is larger than all other cloud computing events combined.

“We are honored to be selected to present at such a highly regarded cloud computing event,” said Roberto Medrano, Executive Vice President of Marketing for SOA Software. “SOA Software experiences will be shared with conference attendees about how APIs and API management provides new value to enterprises.”

In addition to the boot camp, Mr. Scobie will be presenting a technical breakout session, “How Does My Enterprise API Platform Differ from Facebook, Twitter and Netflix?”, and at a Demo Theater session, “A Guided Tour of the Enterprise API Management”. The presentations will be based partly on Mr. Scobie’s experience with the SOA Software Atmosphere™ product family, which provides a secure, robust platform that companies can use to share their APIs with the growing app developer community. Atmosphere manages, monitors and secures companies’ APIs. Atmosphere ensures that these APIs deliver the level of service customers and partners require; that corporate and customer information and assets are secure; and that the integrity of the corporate brand is protected.

Mr. Scobie brings a wealth knowledge and practical experience to his role as speaker and technology influencer. He has a 15 year history in the IT industry with experience ranging from enterprise networking and data center operations to software development, product strategy, and sales. Prior to joining SOA Software, he was at IBM, where he was Chief Strategist for the Appliance and Application Optimization businesses. Previously, Mr. Scobie held the role of Technical Executive for the IBM WebSphere DataPower Appliances business, where he was one of the original members of the DataPower team that joined IBM through acquisition in 2005.

Presentation Details

Bootcamp: Using APIs to Extend Your Business Reach
Tues. June 12: 8:15 - 9:00AM, Hall 1A, Room 1A30

Technical Breakout Session: How Does My Enterprise API Platform Differ From Facebook, Twitter and Netflix?
Wed. June 13: 2:25 - 3:10PM, Hall 1A, Room 1A07

Demo Theatre: A Guided Tour of the Enterprise API Management
Wed. June 13: 4:45 - 5:05PM, Hall 1B, Room 275

About SOA Software

SOA Software is a leading provider of unified SOA governance, cloud and enterprise API management products that enable organizations to plan, build, and run enterprise services and open APIs.   The world’s largest companies including Bank of America, Pfizer, and Verizon use SOA Software solutions to transform their business. Gartner placed SOA Software in the Leaders Quadrant for the 2011 “Magic Quadrant for SOA Governance Technologies.”  The company is also recognized as a “Leader” by the Forrester Research Waves for Integrated SOA Governance and SOA Life Cycle Management.   For more information, please visit http://www.soa.com.

About SOA Software Atmosphere

SOA Software’s flagship API management product, Atmosphere™, provides a secure, robust platform that companies can use to share their APIs with the growing app developer community, their partners, and customers. Atmosphere manages monitors and secures companies’ APIs. Atmosphere™ ensures that these APIs deliver the level of service customers and partners require; that corporate and customer information and assets are secure; and that the integrity of the corporate brand is protected http://www.soa.com/atmosphere.

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